Ask Me Anything: Marketing Operations with Chris Toy - CEO, MarketerHire
**This event has now ended. If you have any questions, you can reach out to us via chat on https://motionapp.com **
Marketing Operations lies at the intersection of core marketing activities - campaigns, creatives, planning - and the performance measurement and reporting activities that empower data-driven decision-making on what's working, what's not, and how to move forward. They're responsible for implementing the processes and tools that enable a marketing team to execute efficiently while tracking and reporting on all the moving pieces across internal stakeholders.
With an increased need to rely on data to drive marketing decisions, it's clear why a marketing ops function is necessary.
In this AMA, we will briefly dive into:
- How to build and scale a high-performance marketing team
- Running an efficient operation: responsibilities, cadence, testing frameworks
- The must-have's tools in the MarOps tech stack
and anything you'd like to ask Chris re: Marketing Operations (45 mins)
About Chris: Chris Toy is the co-founder and CEO of MarketerHire, the #1 digital marketing talent platform connecting companies with expert marketers. MarketerHire is experiencing accelerated growth and is perfectly positioned to help companies and talent make the transition to the future of work - not just where we work, but how we work.