Step Zero: How to Plan Research

​Whether you're new to research or have done a few projects, this session will help you set things up right. Learn how the pros plan research that actually gets taken seriously—yes, even by the toughest stakeholders.

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:
✔ How to get clarity on the real question your research needs to answer
✔ How to choose the right approach to generate insights and stakeholder buy-in
✔ How to find the right people—even when you're swimming in a sea of bots

This workshop will be led by Lynne Thomson, PhD, a research expert with experience at Microsoft, Amazon Alexa, the Gates Foundation, GE Healthcare, and more. She now consults at the intersection of AI and customer research.