Mastering International GTM Strategies: Insights for SME Tech Startups
About SME Tech Leaders
SME Tech Leaders is an invite-only community for European founders and operators building embedded, vertical or marketplace solutions that are catering to SMEs (companies with 10-500 employees). Our focus is on sales, go-to-market (GTM), and fundraising.
Apply to join the community here: https://neon.ly/Join-SME-Tech-Leaders
Our Instructor
Join us for an insightful webinar featuring Hans-Peter Frank (Managing Director DACH at Fleet). As a seasoned Go-to-Market (GTM) expert, he will delve into the intricacies of international GTM strategies for SME Tech startups and share his unique experience from scaling Fleet and Pliant internationally.
This session is designed for B2B startup founders, marketing leaders, and business strategists looking to expand their market footprint globally.
What You Will Learn:
Key considerations for crafting effective GTM strategies in diverse international markets.
Practical insights on overcoming common challenges faced by B2B startups during market entry and expansion.
Case studies from Hans-Peter’s experiences at Fleet and Pliant, demonstrating successful GTM executions that led to significant revenue growth and market penetration.
Who Should Attend:
Startup founders, marketing and sales executives, and anyone interested in learning about effective international B2B market strategies with a particular focus of selling to SMEs.
Hosts:
Hans-Peter Frank has a distinguished career in developing and leading GTM initiatives. As the Managing Director for Fleet in Germany, Austria, and Switzerland, he has helped to propel the startup to profitable growth outside its home market France. Previously, as the International Commercial Lead at Pliant, Peter was instrumental in driving the company's expansion across new international markets.
Torge Schwandt is Chief of Staff at āltitude, a pan-European pre-seed/seed fund investing in software start-ups that are catering to the needs of SMEs across several functions and verticals. In his role, he is helping the firm’s GPs run daily operations, support its portfolio companies, and grow its community of founders and stakeholders. Additionally, he serves as one of the Community Leads of SME Tech Leaders.