Why the Smartest CMOs Build Content Like a Product with Emily Kramer
Disconnected blogs, random PDFs, and scattered campaigns aren’t moving the needle for modern CMOs.
The real problem isn’t content volume, but the lack of a system that compounds value across the entire go-to-market engine.
Teams are burning fuel without an engine, and it’s time to fix that.
Join us for a live session with Emily Kramer and the AirOps team on why leading CMOs treat content as intellectual property—not just marketing collateral—and how you can operationalize a product-driven approach for outsized results.
Emily Kramer is the founder of MKT1 and a leading voice in B2B marketing, known for building high-impact content systems and frameworks that drive pipeline, not just pageviews. Connect with her on LinkedIn.
💡 What You’ll Learn
How to spot and fix the real content system problems holding your org back
The “fuel vs. engine” model for aligning content creation and distribution
Frameworks (like GACCS) for building content that compounds, layer by layer
What a minimum viable, high-leverage content team looks like today
Metrics that matter now to track true business impact
Who Is This For?
📈 CMOs & Marketing Leaders – Build a content engine that delivers measurable, repeatable results
🧱 Content & SEO Directors – Shift from scattered assets to a system that compounds value
🧠 Growth & Product Marketers – Learn how to operationalize content as a growth lever
🤝 Agency Owners & Consultants – Advise clients with frameworks that drive real business outcomes
📅 Event Details
Date: August 7, 2025
Time: 1:00 PM ET / 10:00 AM PT
Location: Live on Zoom (Recording will be sent to all who register)
🧠 Who’s Gonna Be There?
Join the AirOps team and Emily Kramer, plus a sharp group of marketing, content, and growth leaders who are ready to rethink what content can do for their business.
🔥 Why You Should Attend
This isn’t another “content tips” session. It’s a practical, no-BS conversation about building a content system that actually drives pipeline, trust, and visibility led by one of the most respected operators in B2B marketing.
👉 Reserve your spot now to get actionable frameworks, fresh thinking, and a roadmap for building content like a product and not just another marketing channel.