Ideal SEO vs. Real SEO: A Fireside Chat with Eli Schwartz
SEO in 2025 is more than just ranking keywords—it’s about aligning your team, tech, and strategy to deliver real results. Many companies chase the “ideal” SEO playbook, but the day-to-day reality often looks very different.
Join us for an exclusive fireside conversation with Eli Schwartz, seasoned SEO expert and author of Product-Led SEO, to explore how modern SEO teams can bridge the gap between what they want to achieve and what actually gets done.
Get practical insights into what the current state of SEO truly looks like, how to evolve your content strategy in line with new algorithm updates, and how to position your team for success against the rising tide of AI-generated content.
What We’ll Cover
Ideal SEO vs. Real SEO - How to move beyond the “turnkey” solutions and buzzwords to build a sustainable, product-led SEO program that drives real growth.
Current State of SEO - Why outdated mentalities and tech stacks are holding teams back—and how “gatekeeping” around SEO can slow progress.
Designing for User-Centered Content - How to pivot from generic, AI-driven posts to content that genuinely serves user needs—boosting both engagement and search visibility.
Big Updates from Google - Predictions for 2025 algorithm changes (think Panda 2.0) that could impact 15–20% of the web, and what it means for affiliates, media sites, and beyond.
The Impact on Agencies -Why AI is forcing agencies to adapt—or risk getting left behind. Learn how to keep margins (and quality) high by integrating AI workflows with human oversight.
Why You Should Attend:
Gain real-world insights to align your team and stay future-proof against the next wave of algorithm changes.
Who This Event Is For
Perfect for CMOs, SEO leaders and content strategists aiming to thrive in 2025’s competitive landscape.