Generative Engine Optimization: AI Strategies to Boost Visibility and Brand Performance
Learn how to future-proof your content strategy with Generative Engine Optimization (GEO). We will share AI-driven strategies for visibility in an AI-first search world.
AI-powered search tools like ChatGPT, Gemini, and Perplexity are transforming how people discover and interact with content. Instead of a list of links, users now get direct, curated answers making traditional SEO tactics increasingly obsolete.
In this session, Tina Chopra, CEO & Co-Founder of Addlly AI, will introduce marketers to Generative Engine Optimization (GEO) - a new framework for building content that’s optimized for AI-first discovery.
You’ll learn:
How to structure content for AI tools, not just search engines
Why question-based content and topical authority matter more than ever
Practical GEO techniques to boost visibility across multiple formats and languages
How marketers across APAC are using AI in their content strategies.
If your brand’s content isn’t optimized for how AI tools deliver answers, it risks being invisible. This session will show you how to stay relevant, visible, and competitive in the new world of generative search.
ABOUT AIMG APAC
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Welcome to AI Insiders, the exclusive virtual series hosted by the AI Marketers Guild…now expanding to the Asia Pacific region for monthly catch-up on the latest technology and marketing trends in India, South-East Asia, Australia and NZ.
Designed to connect, inspire, and elevate professionals in the AI marketing landscape, our sessions feature thought-provoking discussions, unparalleled networking opportunities, and insights from an incredible line-up of guest speakers.
Marketers in the APAC region have built their own playbooks to cater to their unique consumer problems and needs, and AIMG APAC has been extended for us to share and collaborate in our unique marketing landscape.
AI is sweeping changes across organisations - affecting business operations, sales, marketing and customer excellence, and more often than not, marketers are seen as gatekeepers who test, build and scale. And at AIMG APAC, we aim to help marketers understand the applications of AI and deep-dive into strategic decision making and bringing in best practices of what works and doesn’t.
Why You Should Attend
New Tech Showcases: Get the first look at groundbreaking technologies that are transforming the marketing landscape.
Expert Insights: Learn from industry leaders who are redefining best practices in AI marketing.
Networking: Virtually meet other marketing professionals, share experiences, and expand your professional network.
Interactive Q&A: Have your pressing questions answered by experts in real-time.
Resource Sharing: Gain access to templates, playbooks, and exclusive content to navigate the complex world of AI marketing.
Who Should Attend
AI Marketing Professionals
Digital Strategists
Data Scientists in Marketing
Product Managers
Marketing Executives
Entrepreneurs in Tech and Marketing
Join us every week to stay ahead of the curve, learn from the best in the industry, and build meaningful connections in the AI marketing community.
RSVP now to secure your spot in the next AI Insiders session!
Past AIMG APAC speakers:
David Berkowitz, Fractional CMO, AI Marketing Strategist - Founder of AIMG
Guneet Singh, Marketer at Google, Microsoft and Samsung: NotebookLM Masterclass
Gareth Rydon, Co-founder of Fri-yay: Generative AI tools you need for your business
Siok Siok Tan, Award-winning filmmaker, innovator and bestselling author or "AI for Humanity" discussing Discover Human-AI Symbiotic Intelligence (HASI)
Treasury Wine Estates - How Treasury Wine Estates is Transforming the Wine Industry with GenAI