The B2B Marketing Gap Live

​Join me Live on Zoom for the B2B Marketing Gap Live.

​A free, live discussion with a topical presentation for the first part, followed by an "ask me anything" Q&A format for the second part.

For: B2B Marketers who want to be more strategic, build their confidence and tackle their challenges head-on.

​Price: FREE

​Time by time zone:

• ​1.30 pm - 2.30 pm (London)

• ​8.30 am - 9.30 am (ET)

• ​7.30 am - 8.30 am (CT)

• ​5.30 am - 6.30 am (PT)

​Background

​This clinic runs every month covering a different topic as selected by you! Let me know if there are any areas of b2b marketing you're struggling with and I'll look to schedule in a webinar to cover it.

​Today’s B2B buyer is dramatically different than in previous years. Most B2B companies have built their sales model with the business development person as the primary commercial function. Their strategies are designed for a time before the internet and social media formed a large portion of their decision-making processes. Buyers now research independently before engaging sales reps, which is why so many businesses find traditional selling techniques are getting more challenging.

When we consider how we buy things for ourselves and the fact we don't want to have meetings in our diaries to "find out" about products and services it becomes clear the psychology of the ideal clients we're targeting.

Let's talk about what B2B companies need to do in order to shift their strategies to meet the needs of today's buyers and have better success in their selling strategies.