Pricing 301 with Mike Pryke: Advanced Pricing Architecture & Buyer Psychology
If you’ve already got a pricing model in-market but know it could be doing more—this one’s for you. In Pricing 301, Mike Pryke takes you deeper into the strategic and psychological layers of pricing that drive real growth.
Designed for Tier 3 founders, this session goes beyond setting prices. It’s about shaping customer behaviour, unlocking new segments, and aligning your pricing architecture to support scale.
What We’ll Cover:
🧩 Segmentation Strategy – How to charge different users, legally and ethically
🏁 Jobs-To-Be-Done Pricing – Aligning pricing to outcomes, not features
📈 Elasticity in Action – Reading customer behaviour to adjust pricing
🌍 Price Localisation – FX, tax, and market-specific psychology
⚙️ Pricing to Nudge – Drive upgrades, reduce churn, improve conversion velocity
Live Exercises:
• Redesign your pricing page using behavioural science tactics
• Draft a variable pricing model for two customer segments with different sensitivities
Why It Matters for Tier 3 Founders:
At this stage, pricing isn’t static—it’s a dynamic tool to shape behaviour, unlock scale, and build defensibility. Whether you’re expanding into new markets or managing customer tiers, this session gives you the frameworks to price like a pro.