Beyond the Release: Demystifying the Product Launch Process

​Join us for a session into the process of product launching, where we’ll unravel some common misconceptions. You’ll learn what product marketing truly entails, how it collaborates with other teams, and why launching a product involves much more than just a final release date. Whether you’re a product marketer, product manager, or part of a larger organization, this talk will offer practical insights into launch planning and execution. Expect plenty of examples and memes.

​Valeriya Yordanova has over 12 years of Product Marketing experience, working in fintech, cybersecurity, and other tech sectors. Currently, she is the Head of Product Marketing at Pleo.

​She is also a product marketing advisor, and an aspiring newsletter creator at Product Marketing Matters.