Startup Series: Measurement and Definition of Campaign Success
Are you a startup or brand curious about entering the world of podcast advertising? If so, join us for our 10-part series where we'll demystify the journey and equip you with the knowledge and strategies to succeed in the podcast advertising landscape.
In this session, we'll explore:
What metrics should you track
Tools you can use
How to be go about setting your goals
Testing and buying philosophy
+ much more
This session will be moderated by;
Cliff Clinton is the Head of Campaigns at Ossa, where he leverages his experience in the podcast industry to drive successful campaigns for some of the biggest brands. With a strong background in campaign management, Cliff has excelled as a strategist, guiding brands to enhance their audio advertising efforts and achieve key performance indicators efficiently. His expertise extends to launching and analyzing audio campaigns, ensuring growth and investment returns for major industry players. Cliff's approach combines strategic insight with practical execution.
Pete Birsinger, CEO & Founder of Podscribe, Computer Science & Applied Math major from UC Berkeley. A decade plus software engineering experience, with 3 years working in ad-tech at Tapad. Focused on podcasts since 2017 after founding a podcast listening app company that has since become Podscribe.
Andrea Schwarzbach , Associate Account Director at Ad Results Media. Andrea has worked with Ad Results Media for over 10 years, which is one of the companies at the forefront of podcast advertising. Ad Results Media is an advertising agency, specializing in influencer-based audio and video media. We leverage our expertise in these areas to plan and buy advertising with the goal of helping brands scale their growth initiatives.
Throughout this series, you can expect to gain a comprehensive understanding of podcast advertising, including:
Assessing the benefits of podcast advertising and whether it's the right fit for your brand.
Identifying the right partners and strategies for purchasing podcast advertising.
Selecting the most suitable hosts and shows to collaborate with.
Exploring various podcast ad formats and how to effectively utilize them.
Measuring attribution and understanding the return on investment.
Creating media plans and strategies for short, mid, and long-term success.
Navigating the industry lingo and terms.
Integrating podcast advertising seamlessly into your overall marketing mix.
Addressing topics like brand safety, AI, creativity, and more.
Join this series to unlock your brand's potential in the dynamic world of podcast advertising. Whether you're a newcomer or seeking to enhance your strategy, our sessions are tailored to equip startups and brands with the knowledge and tools to thrive in this advertising landscape.
This series is hosted by Ossa, with special guests. Ossa is a podcast advertising and creator management platform on a mission to bring podcast advertising to brands and podcast creators of all sizes.