SMALL BUSINESS EXPO PRESENTED BY WELLS FARGO
Join us for the Newark Small Business Week Expo — the high-energy kickoff to a week dedicated to entrepreneurial excellence in Newark!
Your Business. Your Story. Your Next Move.
Keynote Speaker: Chris Witherspoon, Founder & CEO of PopViewers
This year’s Expo features a keynote by Chris Witherspoon — tech entrepreneur, media expert, and entertainment contributor seen on NBC News, MSNBC, and CNN. Chris has interviewed global icons like Oprah Winfrey, Viola Davis, Meryl Streep, and Tom Hanks, and brings a unique perspective on how entrepreneurs can own their story, shape their brand narrative, and control how the world sees their business. He’ll dive into the importance of storytelling, how media outlets frame stories, and how small business owners can use their voice to fuel growth and visibility.
Event Highlights
Registration & Networking Breakfast
Meet fellow business owners and community leaders while enjoying coffee, a light breakfast, and early access to the Small Business Vendor Way — a showcase of local entrepreneurs and business services.
Opening Remarks & Keynote Speech
A welcome from Wells Fargo followed by a powerful keynote from Chris Witherspoon, who will explore the intersection of media, culture, and entrepreneurship. He’ll share why your business story is your biggest marketing asset and how to leverage it for partnerships, press, and community support.
Resource Vendor Way (Open to Public)
Discover local business resources, services, and funding partners. The Vendor Way will remain open during lunch, offering guests a chance to meet experts and shop small.
Wells Fargo Business Growth Networking Session
An interactive networking event where small business owners can connect directly with financial experts for coaching on business credit, capital access, financial planning, and hear real-life business growth stories.
Panel Discussion: Navigating Government Contracts & Grants
Hosted by Sakina Cole (Cole Media), this panel features experts from BCT Partners, The National, and Stimulus, offering practical advice on securing government funding, contracts, and grants for your business.
Workshop: Branding 101 for Entrepreneurs
Led by MiniWare, this hands-on session will guide attendees on creating a bold, authentic brand identity and mastering digital-first marketing strategies.
Workshop: AI Tools — How You Can Use Them to Support Your Business
Learn how AI can simplify your marketing, customer service, and back-office operations, with easy-to-apply tools and examples tailored for small business owners.
Presentation: Financial Readiness for Business Growth & Major Opportunities
Wells Fargo financial experts will provide actionable strategies to help you position your business for new opportunities, partnerships, and future investments.
Presentation: Digital Marketing for the Modern Business
Digital strategist Trinae Hall closes out the day with must-know tactics for social media, email marketing, and online ads designed to boost your small business visibility and sales.