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The Art and Science of Ad Creative Tests on Meta

 
 
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About Event

​Pearmill is a digital advertising studio managing millions of dollars of advertising in consumer, marketplace, and B2B industries.

In our last webinar, we discussed the media buying structure that we use to run creative tests on Meta (Facebook, Instagram).


But how do you actually learn from these tests? How do you prioritize one set of ideas over the rest? How do you find a way to methodically scale your production to help unlock growth?


In this webinar, we will provide an overview of the process we use to learn from our creative tests on Meta, and how to prioritize concepts to test. It's a combination of art and science!


Join us to ask questions, or sign up to receive a recording of the webinar.