ABM Talks 5: How to Run Your First ABM Pilot Campaign

Sep 2 (Thu), 11:00 PM - Sep 3 (Fri), 12:00 AM Coordinated Universal Time
·Zoom

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Event Information

​ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.

In this session, we’ll be discussing how to run a successful Account-Based Marketing pilot campaign. 

We'll be covering:

  • How to select your accounts 

  • How to engage with sales

  • How to approach orchestration and tactics

  • What to report on 

​We're looking forward to chatting with you all in this open session!

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