ABM Talks 5: How to Run Your First ABM Pilot Campaign
Hosted by Alexander Hipwell & Shahin Hoda
Registration
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About Event
ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.
In this session, we’ll be discussing how to run a successful Account-Based Marketing pilot campaign.
We'll be covering:
How to select your accounts
How to engage with sales
How to approach orchestration and tactics
What to report on
We're looking forward to chatting with you all in this open session!