ABM Talks: 5 Things You’ll Need Before Starting Your First ABM Campaign

​​ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.

​In this session, we’ll be discussing what you’ll need to prepare before running your first ABM campaign. 

​We'll be covering:

• ​Who you’ll need onboard from the company

• ​Finding your sales partner

• ​Clearly outlining your ICP & the accounts your targeting

• ​Defining your success metrics

• ​What essential tools you’ll need

​Please submit any questions you have on the topic or about ABM in general and we’ll answer them on the call.

​​We're looking forward to chatting with you all in this open session!