ABM Talks: 5 Things You’ll Need Before Starting Your First ABM Campaign

Jun 17 (Thu), 11:00 PM - Jun 18 (Fri), 12:00 AM Coordinated Universal Time


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Event Information

​ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.

In this session, we’ll be discussing what you’ll need to prepare before running your first ABM campaign. 

We'll be covering:

  • Who you’ll need onboard from the company

  • Finding your sales partner

  • Clearly outlining your ICP & the accounts your targeting

  • Defining your success metrics

  • What essential tools you’ll need

Please submit any questions you have on the topic or about ABM in general and we’ll answer them on the call.

​We're looking forward to chatting with you all in this open session!

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