ABM Talks: How to Transition from DemandGen to Account-Based Marketing
Hosted by Alexander Hipwell & Shahin Hoda
Registration
Past Event
About Event
ABM Talks are open AMA style sessions for ABM experts and the curious to discuss what's happening in the world of Account-Based Marketing and ABX.
In this session, we’ll be discussing how to transition from DemandGen to an Account-Based strategy.
We'll be covering:
How your marketing tactics are going to differ for successful account-based engagement
How you’ll need to change your KPIs and metrics to measure success
How your relationship and interactions with sales are going to change
How should you change your approach to account and vertical research
What tools you will need
We're looking forward to chatting with you all in this open session!
PS. Please feel free to share the event around 😀