ABM Talks are open AMA style sessions for ABM experts and the curious to discuss what's happening in the world of Account-Based Marketing and ABX.
In the first ABM Talks we'll be discussing how to excite the sales team about ABM to get full buy-in from them.
56% of B2B brands now leverage ABM – 80% of marketing teams worldwide have confirmed a higher return on investment from ABM initiatives.
But for ABM to have any chance of success, the sales and marketing team needs to be aligned. Forrester reports that active collaboration between teams to craft and execute on ABM plans have a much higher chance of exceeding their targets.
ABM can be so exciting for an organisation... but sometimes the sales team just aren't that excited about it... We've got to change that!
We're looking forward to chatting with you all in this open session!