How to engage strategic accounts. Fullfunnel.io and Alyce case studies

​ABM 101.

​1. Upload accounts to LinkedIn or Rollworks. 

​2. Run display ads. 

​3. Track engagement.

​4. Reach out.

​Results?

​Low reply rates. Huge ad budget. Miserable ROI.

​ABM 2.0.

​1. Create demand and awareness via proactive thought leadership.

​2. Launch 1:few partnership webinars and market research with niche associations or communities

​3. Create personalized content hubs for buyer's enablement and further nurturing

​4. Drive engagement with strategic accounts via creative outreach and contextual ads

​Results?

​7-figures pipeline. >50% reply rate. High ROI.

​Aside from ICP and marketing & sales alignment, one of the most common reasons why ABM programs fail is a lousy warm-up and engagement program. 

​On 30th Nov, I'm co-hosting a webinar with Nick Bennett to share Fullfunnel.io and Alyce case studies to drive engagement with strategic accounts.

​Sign up below.