Cover Image for Increase Your Share of Wallet with ABM and Customer Marketing

Increase Your Share of Wallet with ABM and Customer Marketing

Hosted by Alexander Hipwell, Shahin Hoda & Allysa Maywald
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About Event

Want to expand your share of wallet? Harness the power of Account-Based Marketing and Customer Marketing to achieve your goals.

Join us as we dive into actionable strategies and tactics that will help you expand your share of wallet through a customer-centric approach. 

During this session, you will discover the three pillars of success: understanding your customers, leveraging customer marketing, and adopting an ABM mindset.

We’ll focus on the following:

  • How to utilise customer data to design effective ABM and customer marketing programs.

  • How to unleash the power of customer stories and references for trust and influence.

  • How to harness customer experiences and testimonials to convert prospects.

  • How to drive cross-selling, upselling, and renewals with demand generation strategies.

  • How to foster customer growth, engagement, and loyalty through personalised ABM.

  • How to align your team with customer-centric practices for success.

Register now to gain valuable insights from industry experts and elevate your B2B marketing strategies. Secure your spot today!

🎙Who are the speakers?

Suzanne Pelizzari | Director - Global Account-Based Marketing | CSG

Suzanne is a proactive, results-focused, global marketing executive who specialises in demand generation and pipeline marketing. She has a track record of achieving results by implementing innovative marketing strategies to help organisations tell their unique story, grow revenue, reach audiences, create communities, build partnerships and deliver experiences - all while building high-performing marketing teams who love to have fun at work.

Suzanne has previously worked at ABB, Amdocs, Ergon Energy and RPM Global.

Stephanie Dechamps | Head of Marketing, APJ | Boombi

From Journalism, to AdTech, to MarTech, Stephanie’s career took a new turn when she decided to explore how performance data can drive revenue. 

Building and leading the APJ marketing team, she also covers all aspects of marketing (events, digital, integrated demand, partner, customer, brand, PR, operations, and product). 

Stephanie believes in the power of a fully integrated and personalised customer journey. She counts on AI and ML to improve targeting and optimisation. She says, “It has never been a better time to be a marketer.”

Shahin Hoda | Director of Growth | xGrowth

Shahin is the Founder of xGrowth, a B2B growth agency helping organisations close more mid-market and large enterprise deals. He's making that happen by popularising Account-Based Marketing (ABM) in Australia, working alongside B2B leaders implementing ABM strategies and building predictable revenue engines. 

Allysa Maywald |Content Coordinator | xGrowth (Moderator)

Allysa is the Content Coordinator for xGrowth but is best known for her role as Producer for the Growth Colony Podcast. Having graduated from the University of Adelaide in 2021, she has worked in community radio and visual content creation. She is currently delving into content marketing and the performing arts through acting and screenwriting.