Unpacking the State of Account-Based Marketing in APAC
Join us at our second session further unpacking the State of Account-Based Marketing in APAC Report — the first in-depth study focusing on ABM in the APAC region.
We will be joined by Leanne Chescoe from Demandbase and Ljubica Radoicic from Autodesk to dive into ABM learnings from other geographies APAC marketers can use – what works, what doesn’t and what needs to be tweaked to succeed in APAC.
Our panel will discuss the results from the report, the best practices for rolling out ABM in APAC, how to optimise, and how to deal with the biggest pain points in the region.
Download your copy of the report here: https://abm.xgrowth.com.au/report/
The report provides valuable and engaging information for B2B industry professionals seeking greater insight and understanding of how ABM is currently being run in the APAC region.
🎙Who are the speakers?
LEANNE CHESCOE
Leanne is the Senior Manager Field Marketing EMEA at Demandbase. Leanne has a proven track record in website development, campaign management and lead generation. Her commitment, enthusiasm, and willingness to get involved have led her to specialise in Account-Based Marketing, Growth Marketing, Demand Generation, Sales & Marketing Alignment.
LJUBICA RADOICIC
Ljubica is a strategic marketing leader with 20 years of experience across technology (SaaS), professional services, industrial / construction, and publishing. Ljubica is the Marketing and CX Director for Autodesk in the APAC region. Ljubica transformed marketing operations at several organisations into high-performing, best practice B2B revenue marketing functions with a brand-to-demand strategy centred around ABM.
SHAHIN HODA
Shahin is the Founder of xGrowth, a B2B growth agency helping organisations close more mid-market and large enterprise deals. He's making that happen by popularising Account-Based Marketing (ABM) in Australia, working alongside B2B leaders to implement ABM strategies and building predictable revenue engines.
ANDREW THOMPSON (MODERATOR)
Before founding Shift Research, Andrew covered the business, technology and resources sectors across Australia and Asia-Pacific for the Australian Broadcasting Corporation. He has also worked in numerous research and communications roles across Europe, the US, East Africa and Asia-Pacific – for organisations, including RMIT University, The Burnet Institute, Actis, The African Development Bank and Centum Investments.