2024 State of ABM in APAC: Live Q&A and Insights Unveiled
Join us to unpack the results from our recent State of Account-Based Marketing in APAC report.
We'll do a brief overview of the report findings before moving into the Q&A.
In this session, we aim to answer as many of your questions about ABM and the specific challenges of running ABM in APAC as possible.
You can submit questions on the registration form or ask during the live session.
Get your copy of the ABM in APAC report here: https://abm.xgrowth.com.au/2023-report/
If you want to submit questions later, you can email: alexander@xgrowth.com.au
🧠 What you will learn:
The primary goals behind implementing ABM
How is generative AI impacting ABM
The resilience of ABM during economic downturns
The tech challenges and solution for ABM in APAC
The preferred ABM styles in APAC
How to address ABM’s regional challenges
The report provides valuable and engaging information for B2B industry professionals seeking greater insight and understanding of how ABM is currently run in the APAC region.
Over one hundred CMOs, VPs and Head of Marketing participated in our survey alongside our experts to discuss ABM insights, strategies and future predictions.
The consistent takeaway? APAC remains bullish on ABM.
🎤 Who's on the call?
Shahin Hoda
Shahin specialises in ABM and complex sales strategies, helping organisations like DocuSign, Zoom and HSBC enhance their enterprise and mid-market go-to-market programs.
Shahin also hosts the Growth Colony podcast, sharing his expertise in ABM with the B2B community
Gus Shaw
As one of xGrowth's B2B strategists, Gus Shaw specialises in ABM and works closely with xGrowth clients to ensure marketing activity delivers business impact.
Gus has global B2B experience in APAC, EMEA and the UK, working as a strategist with brands such as AWS and Russell Reynolds, as well as local companies like Megaport and Cloudscene.