ABM Tech & Tactics: From Stack to Strategy

​For marketers exploring ABM or already doing ABM, this meetup is for you. We explore ABM methodologies, technologies, dilemmas and playbooks.
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​Agenda:

​​9:30 - ​B2Breakfast ☕️🍰🥞🧀🍓

​​10:00 - Julia Polisuk (Director of Demand Generation @ XMCyber) &​Avishai Sharon (CEO @ Trendemon)

​Diving into ABM - how to ensure there’s water in the pool : Key Qualification Questions, Evaluation Strategies, and Starting Small to Achieve Big Gains

​​10:30 - Mickael Bizouati (Director of Revenue Operations @ Rapyd) & Amit Lavi (CEO @Lavi Prime)

​Stack for every Stage - What’s our MVT - Minimum viable tech (stack) to see if ABM is for us and how to choose, Do we even need specialized tech to start with? From ABM advertising to intent types, to enrichment to cookie matching and integrations .

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​​11:00 - Ziv Sheinfeld

​The Future of Focused Marketing: Dynamic ABM Advertising Strategies for Overcoming Small Audience Challenges.

​Mastering the Art of Niche and Small Audience B2B Marketing: Smart Strategies for Overcoming the Challenge of Limited Target Groups"

​Maximizing ABM Efficiency in Niche Markets: From Dynamic Targeting to Success Stories:

​11:20 - Q&A Panel - Audience Participation is highly encouraged

​11:50 - ​More Networking over desserts🕺🥞

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​Learn more about Trendemon --> here.

​​See you soon!