Branding Across Generations: Insights for IT Companies & Startups

​🎤 Speakers: Henrik G.S. Arvidsson – Business Consultant & Researcher in IT & Startups & Prerana Chettri, a specialist in digital communication and social media marketing

​How does branding impact different generations in the IT industry? What can startups and IT companies learn from evolving customer expectations?

​Join us for a comparative analysis of branding strategies across generations—based on a new academic study by Henrik, revealing how IT brands can engage distinct customer segments and drive sustainable growth.

​Key takeaways:

• ​How Millennials, Gen Z, and Gen X interact with IT brands

• ​Branding strategies that successfully engage different generations

• ​Practical applications for startups and IT companies to refine marketing

• ​How customer segment insights can fuel long-term business success

​Whether you're a startup founder, IT marketer, or investor, these insights will help you craft a branding strategy that truly resonates with your audience—enhancing visibility, customer loyalty, and business growth. Henrik has been a business consultant for 30 years, he worked for larked firms like McKinsey & Co, Universities and other brands, as well as small startups.

​Prerana Chetty is an expert in digital marketing, she will tell you about the practical applications of marketing in this domain.

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