

Back to the Primary: Vibe Coding Cold Email with Jesse Ouellette
Cold email has changed. Again.
The best outbound teams today aren’t just writing sequences — they’re building full-stack email workflows. And Jesse Ouellette (CEO of Leadmagic) is leading that charge.
In this special edition of Smartlead Office Hours, Jesse pulls back the curtain on how he YOLO’d a working MCP server, open-sourced it, and built a developer-first cold email stack that runs directly from your IDE.
You’ll learn:
How to build and debug cold email campaigns like code
What Model Context Protocol (MCP) is - and why it’s the future of personalized automation
How Jesse wired Smartlead into his cold email control panel
What cold email looks like when developers own the stack
If you’re a builder, growth engineer, or power user trying to scale cold email without getting bottlenecked by platforms or spam filters, this one’s for you!
✅ What You’ll Walk Away With
A working understanding of MCP (and how it connects tools like Smartlead, Clay, and Cursor)
Live walkthrough of Jesse’s open-source Smartlead MCP server
How to layer code + outbound strategy to stay ahead of the spam game
New dev-level tactics to monitor, trigger, and ship campaigns at scale
🗓️ Date: Thursday, 3 July 2025
🕚 Time: 11 AM EST | 8:30 PM IST
📍 Where: Zoom (link upon registration)
👉 Save your spot. Builders who cold email differently will be in the room.