Better websites, bigger impact: Website analytics & optimisation
Masterclass series: How to build an effective website for your planet-positive business
Session 3: Get more from your website using analytics and optimisation
You’ve got visitors. You’ve made some changes. But how do you know what’s actually working?
In this final session of the series, we’ll dive into analytics and optimisation: how to understand what’s happening on your website and use that insight to make smart, strategic improvements.
Join me, Lucian from Lumin, for a practical 50-minute masterclass exploring how to track performance and make your website more effective over time (without needing to be a data expert).
In this session, we’ll cover:
The key metrics that matter (and what they actually tell you)
How to use on-site analytics tools to monitor performance
Other ways to gather insight including client feedback and hallway user tests
How to turn data into action: making small, meaningful optimisations
A quick intro to CRO (conversion rate optimisation) and where to start
We’ll also talk about how to avoid overwhelm and focus only on the data that actually helps you grow.
There will be time for Q&A and discussion at the end.
📌 This is the final session in the three-part masterclass series:
Session 1: How to get more website traffic
Session 2: How to boost engagement and conversions
✅ Session 3: Get more from your website using analytics and optimisation
Perfect for planet-positive founders, marketing leads, and anyone who wants to make confident, strategic decisions about their website based on real data.
Sign up now and learn how to turn insight into impact.