

FOUNDERS FIRESIDE: Systems That Drive Sustainable Scale
Join us for an insightful Founders Fireside with Nadhra Fauzi (TresGo) and Adnan Lee (MBG Fruits). Discover how structured systems from SOPs to service policies transform growing pains into scalable gains, empowering leaders to grow without burning out.
Special Guests:
Nadhra Fauzi, Founder of TresGo
Built the business on profitability and disciplined cost management, expanding warehousing and manpower in stages, and raising a single RM 900k seed round. Secured profitability within 3 years by anchoring operations in tight SOPs, nurturing ground-level staff, letting data guide decisions, and leaning into personalized customer service to retain clients.Adnan Lee, Founder & Managing Director of MBG Fruits
Third-generation fruit retailer who transformed his family’s humble market stall into a modern chain known for its Money‑Back Guarantee (MBG) policy. MBG now spans over 40 outlets across Klang Valley, backed by systems rooted in hygiene, brand reliability, and heartfelt values. Adnan’s commitment to incremental expansion, staff development, and strategic branding has shaped MBG into a halal‑certified, value‑driven national brand.
About The Dune The Dune is a Venture Space for ambitious founders and business owners who want to scale sustainably—with clarity, accountability, and community.
About the Founders Fireside The Dune's Founders Fireside is a weekly event, kept intentionally small, for business owners that are scaling up or simply holding steady. To pause, reflect, and connect with others walking a similar path.
Real conversations around what it means to lead a business with clarity, purpose, and your version of success.
Each session features a founder or CEO's story, followed by an open discussion.
Whether you’re expanding globally or growing slowly by choice, you’ll find space here to learn, share, and feel less alone in the journey.