How U.S. Tariffs Might Impact the Mobile Ads Industry

​The mobile advertising ecosystem may be facing a new kind of headwind - trade policy.

​Join us on Tuesday, June 17th at 4pm UK for a sharp, data-backed session with Nick Koontz of Edgewater Research, unpacking how proposed US tariffs could impact the mobile ad market - from DSPs and media pricing to the flow of dollars between platforms and developers.

​🔎 We’ll cover:

• ​The first-order effects on UA pricing and platform margins

• ​The second-order impacts on performance marketers and publisher economics

• ​What finance and UA teams should monitor - and model for - now

​This MFC community session is primarily for CFOs and finance leaders, but UA teams and founders are encouraged to join this session.