Upstream Festival: How to overcome common GTM challenges for early-stage B2B SaaS companies
About this event:
Join a hands-on, interactive workshop designed exclusively for early-stage B2B SaaS founders navigating the complex journey from product development to scalable, repeatable revenue. Hosted at CIC, this intimate session will equip you with the frameworks, insights, and practical tools needed to build a high-impact Go-To-Market (GTM) function.
In this workshop, we’ll explore:
What a strong GTM function looks like, and why it’s critical for SaaS growth
How to craft a go-to-market strategy that aligns your team, defines your ideal customers, and drives market traction
How to execute consistently through outbound pipeline generation, sales processes, and KPI-driven operations
How to avoid common hiring pitfalls and build a sales team that’s truly ready to scale
You’ll leave with actionable insights on:
Defining and validating your Ideal Customer Profile (ICP)
Articulating clear value drivers to win early customers
Establishing a sales process that’s both repeatable and adaptable
Knowing when and how to hire sales talent to avoid costly missteps
This is an ideal opportunity for founders looking to move beyond founder-led sales and build the foundations for predictable, scalable revenue. Space is limited to ensure personalized discussion and peer learning.
Who Should Attend:
Early-stage B2B SaaS founders ready to sharpen their GTM approach and accelerate growth.
Date & Location:
📍 CIC Rotterdam (Stationsplein 45)
🕑 Wednesday 21/05/25 14:00 - 15:30
Reserve your spot and take the next step toward go-to-market excellence!