PHX FWD Workshop: How to Build Your MVP – The Product Development Process

​In the age of AI, writing code is no longer a bottleneck. The real challenge now for entrepreneurs is turning an idea into something customers will pay for. This workshop will lay out a practical four‑step process that helps early‑stage teams validate fast and build what matters.

​In this session, you’ll learn:

• ​Customer Discovery – How to surface high‑value opportunities through focused conversations

• ​Ideation – How to turn insights into features, fast, and prioritize what to prototype

• ​Implementation – How to leverage modern tooling to build lean, targeted apps

• ​Iteration – How to set up feedback loops and measure what matters early

​Whether you're building your first MVP or trying to breathe life into a stalled product, this session will give you the frameworks, clarity, and confidence to move forward.

​About Ryan Moorehouse:
Ryan Moorehouse is a seasoned technology leader and product builder with deep experience across startups and enterprise. He is currently CTO at RUCK and the co-founder of Bantr, a platform redefining how adult sports are organized—now serving over 9,000 players across 11 cities. Before that, Ryan spent nearly a decade at Walmart, where he led global engineering initiatives, designed enterprise systems, and built large-scale front-end platforms. He’s passionate about helping teams validate faster, stay lean, and build tech that actually solves problems.