Yaagneshwaran Ganesh: How to make customer intelligence democratized across the organization
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Making customer and prospect intent information the base for content creation.
Using customer intelligence to reduce potential churn.
Building better products and relevant roadmaps leveraging customer intelligence.
Making intelligence collaborative cross-functionally.
ABOUT YAAG
Yaagneshwaran Ganesh (popularly known as Yaag) is an award-winning marketer, a best-selling author, and a TEDx speaker.
Yaag is the Director of Marketing at Avoma, and is among the top 100 global marketing technologists, and is recognized by The World Marketing Congress as one of the Marketing Mavericks.
He hosts The ABM Conversations Podcast, which is a B2B marketing podcast, among the top 1% podcasts in the world, featuring some of the best marketers such as Guy Kawasaki, Seth Godin, Rand Fishkin, Jon Miller, Scott Brinker to name a few.
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