

Workshop | Designer Positioning: Stand Out for the Roles That Fit You with Florian Bölter
Tired of being seen as “just another designer”? In a market full of portfolios and profiles that blur together, clear and intentional positioning is your best unfair advantage.
In this interactive 90-minute workshop, Florian Boelter, Staff Product Designer at Juro and founder of Open Doors, will guide you through a series of hands-on exercises to help you define your personal positioning as a designer.
You’ll learn how to identify your real strengths, understand what roles you’re truly fit for, and define the kind of designer you uniquely are — so you can stop sounding like everyone else and start standing out for the right opportunities.
By the end of the workshop, you’ll connect your past experiences, skills, and interests into a focused narrative that helps recruiters and hiring teams see immediately why you’re the right fit, and just as importantly, where you’re not.
📖 What You’ll Learn
A clearer understanding of what makes you unique—including strengths you might be overlooking.
A personal positioning statement you can use in portfolios, job applications, and professional intros.
Focused list of roles and industries where your profile is a natural fit—and where you’ll stand out.
🕒 Workshop Agenda
Welcome & Introduction: Why positioning matters and what you’ll accomplish.
Exercise 1: Find Your Edge: Discover the real strengths, experiences, and skills that set you apart.
Exercise 2: Match with Meaning: Explore industries or roles where your skills and story make you a strong, obvious fit.
Exercise 3: Write Your Positioning Statement: Craft a short narrative that shows who you are, what you do best, and who you do it for.
Q&A / Open Coaching: Bring your questions, positioning drafts, or stuck points — we’ll dig into real examples and work through them together.
🧑💻 Who Should Attend?
This workshop is ideal for designers of all levels from junior to senior — whether you’re early in your career, pivoting into product design, or looking to refocus your direction after a few years on the job.
If you’ve ever struggled to explain what kind of designer you are or where you truly belong, this is for you!
🎙️ Meet the Speaker
Florian Boelter is a Staff Product Designer at Juro and the founder of Open Doors, a platform dedicated to helping early-career designers find and land the right roles. With a background in early-stage startups and deep expertise in 0-to-1 design, Florian combines hands-on product experience with mentoring and coaching to help designers navigate their careers with clarity and confidence.
🤝 Brought to You By
Uxcel is an online platform where designers master their craft through interactive, gamified learning. Level up your design skills with expert-crafted courses covering everything from UX/UI foundations to specialized topics. Learn at your own pace, earn certificates, and join a thriving community of designers committed to continuous growth.