​In this live session, Ljubisa Kukulj, Product Experience Design Manager at Mastercard, will break down the difference between true inclusive design and the “trendy” inclusive design that looks good online but fails real users.

​You’ll explore current trends shaping perceptions of accessibility and inclusivity on social media, and how brands are unintentionally creating poor user experiences by focusing more on appearances than real usability. Ljubiša will walk you through good vs. bad practices, giving you a clearer sense of how authentic inclusive design can boost user satisfaction—and your business results.

​If you want to create products that are truly accessible, usable, and future-proof, this session is for you.

​📖 What You’ll Learn

• ​How social media trends are influencing (and misleading) inclusive design efforts

• ​The hidden costs of bad accessibility practices—on users, brand reputation, and business performance

• ​Real examples of good vs. bad inclusive design and what to do differently

• ​How strong inclusive design can positively impact brand perception, loyalty, and revenue

• ​Actionable strategies to move beyond surface-level accessibility

​🕒 Webinar Agenda

• ​Welcome & Introduction: Meet Ljubisa and hear about his career across major brands and platforms

• ​Talk: Trends, misconceptions, and the real impact of good vs. bad inclusive design practices

• ​Live Q&A: Ask your questions and get direct advice on improving inclusive UX practices

• ​Wrap-up: Key takeaways and closing thoughts

​🧑‍💻 Who Should Attend?

​This session is perfect for UX/UI designers, product designers, product managers, and cross-functional teams who want to create truly accessible products that drive better business outcomes.

​🎙️ Meet the Speaker

​Ljubisa Kukulj is a Product Experience Design Manager at Mastercard with over a decade of experience crafting intuitive, accessible, and business-driven design solutions across web, mobile, wearables, and embedded software. He has collaborated with leading global brands like Mastercard, KLM, Coca-Cola, Google, and Sofascore.

​Ljubiša is also an instructor at Uxcel, where he recently updated the Accessibility Foundations course to bring in real-world insights and best practices from his professional experience.

​Outside of product work, he is an active mentor, speaker, and writer, dedicated to growing the design community and championing truly inclusive practices that go beyond the surface.

​🤝 Brought to You By

​Uxcel is an online platform where designers master their craft through interactive, gamified learning. Level up your design skills with expert-crafted courses covering everything from UX/UI foundations to specialized topics. Learn at your own pace, earn certificates, and join a thriving community of designers committed to continuous growth.

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