​📖 The Design of Everyday Things

​The Design of Everyday Things, by Don Norman, is a primer on design as a communication conduit between users and objects, and how we can use it to create better experiences. Affordance—yes, that word—came from this book. Do we need to explain more?

​✅ What you gain

• ​Get a discussion guide to facilitate your chats

• ​Apply what you learned from the book

• ​Join our private WhatsApp community

• ​Make new connections and friends

​📋 What to expect

​We'll kick things off with an icebreaker activity and then have a discussion on the first half of the book. Try to read as much as you can.

​🧑‍🎨 Who should come

​If the book sounds interesting to you, then come and discuss it! No need to be a designer.

​Discussion Questions:

• ​Have you ever blamed yourself for not knowing how to use a product, only to realize it was poorly designed? What made you realize the issue wasn’t with you?

• ​Can you think of an object you’ve used that lacked clear signifiers? What did you expect it to do versus what it actually did?

• ​What makes design feel intuitive? How might a designer balance physical, semantic, and cultural constraints when creating a product for a global audience?

• ​What’s an example of a product you use regularly that relies heavily on your memory to operate? What about cultural knowledge? How does that affect your experience with it?

• ​When did you learn about design, or realize that you had built mental models?

​About San Francisco UXD

​​We're a not-for-profit focused on building an inclusive design community and encouraging design thinking for all.

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