Trajectory: Startup (Startup Hall) - Session 2 - Customer Development, How Startups Make Money $$, Go-to-Market
This is a journey! 90% of startup fail (CBInsights/Fortune) 75% of venture-backed companies fail - HBS. What do you need to know before you become a statistic?
Customer Discovery & Development
How Startups Make $$ - Business models and revenue models
Go-to-Market - building a marketing machine and Sales Motion
You’ll have time between each session to complete the session deliverables. Each subsequent session will open with mentors reviewing your prior sessions deliverables.
Sponsored by JP Morgan Startup Banking.
The Trajectory Series is based on Dave Parker’s book, Trajectory: Startup—Ideation to Product/Market Fit. Dave is a 5-time founder; selling three and closing two of those companies. He was also COO/SVP of Programs and People at UP Global, the merged parent company of Startup Weekend + Startup America. The non-profit delivered 1265 events in 120 countries with 74,000 attendees before selling to Techstars.
Parker has also delivered these seminars and programs globally through:
Techstars
Global Accelerator Network
500 Startups
Flat6 Labs- Bahrain, Cairo, Abu Dhabi, Saudi, Tunis, Beirut
Washington Technology Industry Association (WTIA)
Equitable Innovation Accelerator
PortGen Accelerator
Korean Innovation Center (KIC)
Founder Institute
With the WTIA, the programming is currently scheduled to expand from the Seattle market to Washington statewide via a federal Build to Scale grant by the US Economic Development Administration.
The curriculum is designed for adult learners but can be repurposed to support college students (over a semester or quarter timeline) and corporate innovators.
Each program has a set of deliverables. This work isn’t “homework” but is designed to get the attendee to do the work to launch their startup. Many founders will learn the frameworks and pivot to a new idea if they realize the idea is late to market or that they can’t make money with the idea.