
The Research Tool Belt: How to influence company strategy with research
Join us for an enlightening evening at "The Research Tool Belt: How to Influence Company Strategy with Research," where leading minds in research and strategic design converge to share their insights on leveraging research for organizational transformation and innovation. Whether you're a business leader, a research professional, or just passionate about the intersection of design and strategy, this event is tailored for you.
Speakers:
Anna Hornberger
Team Lead, Research Lighthouse
With a decade of experience in Research and Service Design, and prior work in industrial design, Anna Hornberger has been instrumental in pioneering user research methodologies that propel companies towards a user-centered and insights-informed approach. Her talk, "Alignment & Innovation through Foundational Research," will delve into the critical role of research in aligning company strategies with genuine user needs, fostering innovation along the way. Anna is also known for her love of organizing themed events and dinners, bringing people together over shared interests and discussions.Katia Musiolek
Founder, TheNextNow
Katia Musiolek, and her team at TheNextNow, are at the forefront of human-centered research and strategic design. By placing people and their narratives at the core, Katia ensures that insights gleaned from research transcend the confines of presentations to spark truly innovative products and services. Her talk, "How to Orchestrate Research for Strategic Impact," promises to unveil the secrets to effectively harnessing research for substantial strategic influence. A fun fact about Katia: she's always in search of the next hot curry challenge, except when it comes from a Thai chef determined to test the limits of a European palate.
Why Attend?
This event is a unique opportunity to dive deep into the world of strategic research with two of the field's most seasoned practitioners. You'll learn about setting up effective user research frameworks, aligning research outcomes with business strategies, and the art of transforming insights into actionable, innovative solutions. Network with fellow professionals, exchange ideas, and get inspired to integrate these practices into your own work or organization.
Reserve Your Spot:
Seats are limited for this exclusive gathering of minds and ideas. Register now to secure your participation in an evening of learning, networking, and strategizing for the future.
