Keeping Up With Industry Trends in the AI Era
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PARTNERED SEMINAR: KEEPING UP WITH INDUSTRY TRENDS IN THE AI ERA
Staying ahead of industry shifts, regulatory changes, and competitor activity has never been more challenging. With 60% of Google searches now generating no clicks (Sparktoro) and AI-driven summaries replacing traditional web traffic, communicators need new ways to stay informed. While 64% of AI use in communications is focused on writing, its potential for intelligence gathering is often overlooked.
This 30-minute seminar explores how AI can go beyond content creation to help communicators track industry changes, assess risks, and refine media strategies in life sciences. We’ll break down practical ways to cut through the noise and surface the most relevant insights when monitoring across competitors, regulatory developments, and emerging scientific trends—without endless manual searching.
Fullintel is a T2B Pro Perks partner.
WHY ATTEND
How AI is altering the media landscape and what it means for tracking brand perception, competitive activity, and regulatory changes.
New AI-driven workflows that streamline intelligence gathering and help communicators get the full picture faster.
Practical ways to apply AI to media monitoring while ensuring accuracy and minimizing misinformation risks.
MEET OUR SPEAKERS
ANGELA DWYER
Angela Dwyer is Head of Insights at Fullintel—a media intelligence company that specializes in news monitoring and analysis. She has worked in the field of media measurement for 15 years, helping brands improve business results through data-driven, actionable insights. From working at public relations agencies like Lippe Taylor to media research firms like PRIME Research, she has consulted with brands across several industries, but particularly in the healthcare and pharmaceutical industries. She has presented and published several original, award-winning research papers about news content that drives recall and engagement, as well as brand trust. Her “Trust in Pharma” research outlines how biopharma brands can build and maintain trust.
She contributes her knowledge garnered from the cross-section of academia and the profession on several committees and boards, including as the director of the International Public Relations Measurement Commission and as a member of the International Public Relations Research Conference Board. Her contribution to the field has been celebrated with several industry awards. She has been recognized with a PRNEWS People of the Year Award as a Data & Measurement Game Changer, a PRNEWS Top Women Award in the Industry Champions Category, and an AMEC Rising Star recognition as an innovator in communication measurement.
JAMES RUBEC
James Rubec is the Head of Product at Fullintel, where he leads the development of cutting-edge media monitoring and analysis tools tailored for PR and communications professionals. With a deep background in media intelligence, analytics, and AI-driven insights, James specializes in transforming vast amounts of media data into actionable intelligence for Fortune 500 companies, government organizations, and top-tier agencies. His expertise spans media measurement, sentiment analysis, and the strategic application of AI to enhance PR decision-making. Under his leadership, Fullintel has pioneered innovations in AI-powered media monitoring, crisis detection, and competitive benchmarking, ensuring clients stay ahead in an increasingly complex media landscape.