Signals, Scenarios, and Stakes
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PARTNERED SEMINAR: SIGNALS, SCENARIOS, AND STAKES
Reputational challenges can emerge quickly and reshape public trust across programs and platforms. When sentiment swings, product categories, research partnerships, and entire pipelines can get swept up in a storm of misinformation.
But communicators who can connect early signals to broader patterns have an edge. Recently published research shows that brands with strong reputations rebound 37% faster after a crisis—highlighting the value of preparedness before issues escalate.
This 30-minute session explores how communicators can strengthen resilience by mapping potential scenarios and linking them to clear, measurable indicators. Using recent examples like the GLP-1 narrative shift and renewed measles concerns, we’ll look at how to identify early signals, monitor the right metrics, and align response strategies with organizational priorities.
Fullintel is a T2B Pro Perks partner.
WHY ATTEND
Explore how communications can play a central role in anticipating reputational risk.
Learn techniques for mapping scenarios and connecting them to meaningful indicators.
Review recent public health and therapeutic coverage trends and what they signal about public perception.
Walk away with a stronger understanding of how to monitor emerging issues and support leadership decision-making with confidence.
MEET OUR SPEAKERS
ANGELA DWYER
Angela Dwyer is Head of Insights at Fullintel—a media intelligence company that specializes in news monitoring and analysis. She has worked in the field of media measurement for 15 years, helping brands improve business results through data-driven, actionable insights. From working at public relations agencies like Lippe Taylor to media research firms like PRIME Research, she has consulted with brands across several industries, but particularly in the healthcare and pharmaceutical industries. She has presented and published several original, award-winning research papers about news content that drives recall and engagement, as well as brand trust. Her “Trust in Pharma” research outlines how biopharma brands can build and maintain trust.
She contributes her knowledge garnered from the cross-section of academia and the profession on several committees and boards, including as the director of the International Public Relations Measurement Commission and as a member of the International Public Relations Research Conference Board. Her contribution to the field has been celebrated with several industry awards. She has been recognized with a PRNEWS People of the Year Award as a Data & Measurement Game Changer, a PRNEWS Top Women Award in the Industry Champions Category, and an AMEC Rising Star recognition as an innovator in communication measurement.
JAMES RUBEC
James Rubec is the Head of Product at Fullintel, where he leads the development of cutting-edge media monitoring and analysis tools tailored for PR and communications professionals. With a deep background in media intelligence, analytics, and AI-driven insights, James specializes in transforming vast amounts of media data into actionable intelligence for Fortune 500 companies, government organizations, and top-tier agencies. His expertise spans media measurement, sentiment analysis, and the strategic application of AI to enhance PR decision-making. Under his leadership, Fullintel has pioneered innovations in AI-powered media monitoring, crisis detection, and competitive benchmarking, ensuring clients stay ahead in an increasingly complex media landscape.