Cover Image for Stacey Danheiser: 3 Shifts to Gain Massive Credibility as a Marketer

Stacey Danheiser: 3 Shifts to Gain Massive Credibility as a Marketer

Hosted by Andrei Zinkevich & Stacey Danheiser
 
 
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​​THE SESSION IS EXPIRED AND LOCKED IN THE ALL-ACCESS PASS.

​​​GET A LIFETIME ACCESS HERE.

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Of all the functions in business, Marketing is the most misunderstood.

Everyone from the CEO to the Accountant seems to have an opinion.

As a marketer, you have valuable experience and insights to share with your coworkers and superiors.

You work hard on your craft, and your ideas are worth hearing.

But despite your abilities, your coworkers and executives are constantly asking you to execute their grand plans despite lacking your marketing knowledge, and without realizing the amount of work that goes into a successful marketing campaign.

In this session, I will cover:

  • Why CEO's aren't confident in their marketing teams

  • The 3 shifts you need to make to move from taking orders to charting your own course

  • What you can implement starting today to gain more credibility as a marketer

 
ABOUT STACEY

Stacey Danheiser is the Founder and CMO of SHAKE Marketing Group, where she helps B2B organizations tune into and deliver customer value to drive business growth. Stacey is the co-author of Stand Out Marketing and Value-ology and runs a Soar Marketing Society, a community to help b2b marketers earn credibility and elevate their impact. Prior to founding Shake Marketing Group, Stacey spent 14 years leading marketing strategy and execution inside of various Fortune 500 companies.

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