Scaling Sustainably: Lessons in SEO, Content, and Global Growth
Join us for a fireside chat on sustainable growth strategies with industry leaders in the fintech and food delivery space.
Discover how to build and scale your business sustainably while maintaining profitability in this deep-dive session with Fabrizio Ballarini (Wise) and Roberta Biandolino (foodpanda), moderated by Shawn Low (Singapore General Manager, Green Hat). Learn from real-world experiences navigating the field of global expansion while staying true to their core business principles.
Agenda:
7:00pm - Registration and networking
7:15pm - Welcome and introduction
7:20pm - Fireside chat
- Interactive Live Q&A with audience
8:30pm - Networking
9:30pm - Close of event
Featured Speakers
Fabrizio Ballarini, Head of Organic Growth, Wise
Fabrizio leads Organic Growth at Wise, a financial company powering money for people and businesses in their increasingly global lives — to pay, to get paid, to spend, in any currency, wherever you are, whatever you’re doing. Fabrizio’s team mission at Wise is to acquire customers sustainably by building products, platforms and content that educate and solve customer problems working across SEO, Affiliate, Referrals, CRM and Social Media.
Before bootstrapping his current team at Wise he used to consult enterprise clients across finance, e-commerce & tech at Neo@Ogilvy, Ogilvy's performance marketing agency. He's passionate about search engines, online communities, startups, slightly obsessed with exchange rates and bringing transparency to the finance industry.
Roberta Biandolino, Head of Brand Media (APAC), foodpanda
Roberta is a passionate marketer with 10 years of international experience, starting in procurement at a Fortune 500 company before diving into marketing in Tech. With a focus on branding, she blends omni-channel expertise and leadership to create impactful campaigns. Known for transforming brand strategy into reality, she brings brands to life in ways that captivate and connect with audiences.
Moderator: Shawn Low, Singapore General Manager, Green Hat
Shawn Low is a seasoned marketing professional with extensive experience in B2B and B2C marketing, social media management, and content strategy. Currently he’s the Singapore General Manager at B2B agency Green Hat. In this role, Shawn leads the agency's growth across the Asia-Pacific region and manages key client relationships. Before rejoining Green Hat in March 2024, Shawn was the Head of Social and Digital at Grey Group Singapore, part of WPP, where he led social media strategies for clients such as the World Wildlife Fund (WWF), Bose, Facebook/Meta, and Pantene.
His prior experience at Green Hat includes serving as Head of Content and Social in ANZ delivering strategies and campaigns for brands such as Knight Frank, Nestlé Professional, and Mimecast. Shawn's diverse career also includes co-founding Firef.ly, a London-based travel tech startup, and working with Lonely Planet as a travel writer, editor, and presenter on National Geographic and Lonely Planet TV's "Roads Less Travelled, China.
Who Should Attend?
Growth Marketing Professionals
Brand Managers and Marketing Directors
Product Managers
Business Development Leaders
Digital Marketing Strategists
Please note:
❣️ Due to limited capacity, we will be approving the guests before confirming your registration
❣️ This is an in-person event, sign up only if you are based in Singapore/ in the country during the event period 🇸🇬
❣️ Please register by 25 January 2025
P.S.: Got questions?
Feel free to email Shermin on our Events team at events@ahrefs.com