The Sales and Marketing Flywheel

​Hypergrowth companies differentiate themselves with world class alignment between sales and marketing. Instead of a linear handoff from marketing to sales, a virtuous cycle between both groups improves the company’s overall ability to deliver value to prospects and customers alike.

​WHAT YOU WILL LEARN:

1. ​The importance of speed-to-lead

2. ​Contextualized positioning for your customer's pain points

3. ​Qualification to identify your strike zone

4. ​Why using a playbook, sequence and cadence works

​WHEN:

• ​August 18th
  4pm PDT (US)
  6pm CDT (US)
  7pm EDT (US)
  

• ​August 19th
  9am AEST (AUS)

​Can't make this time? We've got you covered! A recording will be sent to all registered attendees! 💥

​DURATION:

• ​45 Minute panel discussion

• ​15 Minute Q&A

​MODERATED BY:

• ​JEFF IGNACIO
  Host @ The Revenue Architect Podcast
  
  Jeff Ignacio currently serves as Sales Operations Lead for Amazon’s AWS covering its largest geo. He has a swiss army knife background ranging from consulting with Accenture, FP&A at Google, and scaling startups in revenue operations capacities at both Visier and UpKeep. His deep understanding in aligning both strategy and execution has helped to build the infrastructure needed for VC backed Series A/B startups as an operator and advisor.
  
  Jeff is currently the Host of the Revenue Architect Podcast, a podcast focused on providing real value for operators. He also serves as an Advisor to Scratchpad, Sonar, and Syncari; and lastly as the co-chair to Pavilion’s LAX chapter.

​EXPERT PANEL:

• ​JORDAN HENDERSON
  Director Revenue Operations @ ringDNA
  
  Jordan is the Director of Revenue Operations at ringDNA, based in LA. He has a background in revenue operations, sales enablement, sales operations, strategic planning, and project management. Jordan works cross functionally with sales, marketing, customer success, and finance to maximize the efficacy of ringDNA's revenue generating efforts as a business.
  
  

• ​SARAH HARKNESS
  Co-Founder & Revenue Director @ Cattle Dog Digital
  
  Sarah is a 15+ year Salesforce ecosystem and cloud computing veteran. She is passionately advocating for RevOps globally and is a co-founder and director at Cattle Dog Digital. Sarah is a mum of 3, furious multi-tasker and is focussed on driving connected technology revenue outcomes for customers.

​PROUDLY SPONSORED BY ringDNA:

​ringDNA is a revenue operations platform that uses AI to transform sales teams into high-performing revenue engines. The leading choice for Salesforce customers like Hewlett Packard Enterprise, Nutanix and Amazon Web Services, ringDNA offers a complete solution for sales engagement, sales playbook execution, performance insight, conversation intelligence and much more. Backed by Goldman Sachs, Bryant Stibel and Palisades Growth Capital, ringDNA was named one of Deloitte's 2020 Technology Fast 500, a 2021 Cool Vendor by Gartner, one of the "Best Places to Work" by BuiltinLA and Comparably, and "One of The Best Privately Owned Companies in America" by Entrepreneur magazine.