SEO IRL 2025 | October 16–17 | Two-Day Event
SEO IRL is not your average industry conference. Curated by Steve Toth (SEO Notebook), this intimate, two-day experience is built for SEO professionals, marketers, founders, and content strategists who want to move beyond surface-level tactics, and into high-level strategy, real-world collaboration, and meaningful relationships.
🎯 Why Attend?
Zero fluff, all signal. You’ll hear from top operators and practitioners who are driving real SEO results in SaaS, B2B, eCommerce, and publishing.
Speakers you actually want to meet. Our current lineup includes the likes of Aleyda Solis, Ross Simmonds, Marie Haynes, and more.
One track. No FOMO, no decision fatigue. Just focused learning and clarity.
Built-in networking. SEO IRL is designed to help you build lasting professional relationships (without the awkwardness).
No sponsored talks. Unlike other conferences, every session at SEO IRL is 100% pitch-free, no sales, just real insights.
🎤 Topics We'll Cover
Programmatic SEO & AI content workflows
Topical authority and link-building at scale
Search intent, LLMs, and the evolution of SEO
Case studies, traffic growth breakdowns, and live site reviews
And so much more...
👥 Explore the Speaker Lineup
Aleyda Solis
Founder and CEO
Orainti
Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy advising top brands worldwide-, speaker and author. She shares the latest news and resources in SEO in the SEOFOMO News, the SEOFOMO Newsletter, about Digital Marketing in MarketingFOMO, AI in Marketing in the AI Marketers newsletter, organizes the SEOFOMO Meetup series, provides SEO tips in the Crawling Mondays video series, and is the creator of the free SEO Learning Roadmap LearningSEO.io.
Ross Simmonds
Founder and CEO
Distribution.ai
Ross Simmonds is the founder of Foundation, a content marketing agency dedicated to putting “Marketing” back into “Content Marketing.” The agency goes beyond content creation by focusing on strategy, distribution, and optimization, helping businesses maximize their reach and impact.
Marie Haynes
SEO & AI Researcher, Author, and Consultant
Marie Haynes is a leading expert in Google Search, SEO, and AI-driven algorithms. After leaving her career as a veterinarian in 2012, she built Marie Haynes Consulting Inc., shaping industry understanding of EEAT, Quality Rater Guidelines, and Google’s evolving ranking systems. In 2022, she shifted focus to AI-driven search, studying RankBrain, Navboost, and the Helpful Content System. She authored SEO in the Gemini Era and now consults, trains teams, and speaks globally on AI’s impact on Search and the future of digital transformation.
Kevin Indig
Growth Advisor
kevin-indig.com
Kevin is a Growth advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Nextdoor and Snapchat.
Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 productivity company Atlassian.
Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to +17,300 subscribers.
He has spoken in front of thousands of people at conferences around the globe.
Martha van Berkel
CEO and co-founder,
schemaapp.com
Martha van Berkel is the CEO and co-founder of Schema App, an end-to-end Schema Markup and Content Knowledge Graph solution. Schema App helps Enterprise SEO teams maximize the value of Schema Markup and build Content Knowledge Graphs in order to drive search performance.
Prior to Schema App, Martha was an intrapreneur at Cisco Systems for 14 years. She has a degree in Applied Mathematics and Engineering and attended MIT for Innovation and Strategy. Martha is a Mom of two energetic kids and is an avid rower.
Ted Kubaitis
Founder and CEO,
SEO Tool Lab
Ted Kubaitis has innovated software solutions that drive results for over 20 years for companies spanning the globe. He launched his engineering career at Microsoft, and several years later Kubaitis pioneered the market for competitive intelligence analysis and founded QL2 Software. After 17 years, his WebQL tool still continues to be an internationally recognized business leader to the point that the industry term for these data queries has became “QL2.” More recently, he is passionate about SEO marketing and founded SEO Tool Lab. With over 500 SEO factors, his Cora SEO tool has created a double-digit revenue lift and often a search rank increase to #1. While Kubaitis and his company consult across numerous sectors, he also speaks at SEO conferences and on podcasts dispelling numerous SEO myths and educating about scientific, data-driven SEO solutions.
Manick Bhan
Founder & Search Engine Hacker
Search Atlas, LinkGraph & SEOTheory
Manick Bhan is a 3x INC 5000 founder and CTO of Search Atlas, an AI SEO automation platform used by thousands of brands and agencies and awarded Best SEO Platform by the Global Search Awards.He also founded LinkGraph, a digital marketing firm that helps enterprise brands and agencies scale through data-driven SEO with clients like Shutterfly and Samsung.With 10+ years of experience in SEO from the in-house and agency side, Bhan has taught both startups and Fortune 500 companies how to scale their brands with a data-driven SEO strategy that can break into any market and outrank even the biggest of competitors. Bhan’s innovative approach to SEO has helped Search Atlas and LinkGraph scale to multiple 8 figures. His thought leadership has appeared in leading publications like Forbes, Search Engine Journal, and VentureBeat and he has spoken at events like TechCrunch Disrupt, Traffic & Conversion Summit, and Ad World. Bhan enjoys writing and speaking on topics that range from digital marketing to artificial intelligence and machine learning to social impact in the animal welfare and environmental space.He currently lives in Medellin, Colombia with his wife Sophia, daughter Ruby, and a house full of animals including Voodoo the SEO cat.
Bianca Anderson
Manager, Organic Growth at hims & hers
Speaker at BrightonSEO, Women in Tech SEO, and SEO Week
Bianca Anderson is the Manager of Organic Growth at Hims & Hers, where she approaches SEO strategy with a focus on conversion impact. She’s spoken at industry-leading events like BrightonSEO, and is passionate about evolving search strategy in the age of AI.
Brie Moreau
Founder & CEO
White Light Digital Marketing
Brie Moreau is the founder of White Light Digital Marketing (WLDM) and is a seasoned digital marketer with almost 20 years of experience. He specialises in SEO, CRO, Web Analytics and now Data Science. He has trained Global Marketing Directors of companies like Coca-Cola, Pepsi, BMW, Audi and other fortune 500 companies. WLDM, is a US-based multinational agency with a world-class team of 70+ professionals focused on SEO, CRO, PPC, Web Analytics and Data Science. WLDM specialises in portfolio management for top-tier US private equity firms and e-commerce elites. Focusing on driving traffic, then revenue then exiting the company. WLDM is consistently achieving 7 figure exits and 8 figure exits in the pipeline.
Jori Ford
Chief Marketing & Product Officer at FoodBoss
Co-founder of Order Guard
Jori Ford is the Chief Marketing & Product Officer at FoodBoss, co-founder of Order Guard, and a veteran marketing exec with 20+ years leading growth across ecomm, fintech, SaaS, and more. A former developer, she’s known for scaling revenue at unicorns like SpotHero and G2 with lean, no-fluff teams. Jori’s also trained execs at institutions like Northwestern and General Assembly, and outside of work, she’s a home-renovating, chicken-raising sailor mom.
Amin Foroutan
Founder or Prismiqo & Technical
SEO Strategist
Amin Foroutan is the founder of Prismiqo and a technical SEO strategist with 10+ years of experience optimizing enterprise websites. He’s known for pioneering tools that analyze AI-driven search results and for creating Chrome extensions used by thousands of SEOs.
His focus: scalable, data-driven workflows that make modern SEO smarter and more efficient.
Jonah Babins
Magician, Business coach
& Founder
Jonah Babins is a professional magician, producer, and coach with over 25 years of experience performing across Canada. He is also the founder of Toronto Magic Company.
Jonah Babins will be bringing the magic to life at SEO IRL. Get ready for an unforgettable experience filled with wonder and amazement!
Steve Toth
CEO and CSO Notebook Agency,
SEO Notebook & Ainotebook
Steve Toth is an independent SEO Consultant and creator of SEO Notebook, a newsletter with over 19,000 subscribers. He has created award-winning SEO strategies to rank #1 for multiple keywords with over 300,000 monthly searches. He has driven over 50 million clicks for FreshBooks.com, including a page that generated traffic valued at $50,000 per week.
In March 2020, Steve left FreshBooks, turning his former employer into a client. 2 years later, Steve grew his consulting firm Notebook to over 1M in revenue. Growing companies around the world trust Steve to guide their SEO campaigns.
❗️ More speakers dropping soon!
🧠 Who Should Attend?
This event is ideal for:
SEO Leads & Managers
In-house Marketing Teams
Technical SEOs & Strategists
SaaS & DTC Founders
Content & Growth Marketers
Agency Owners & Consultants
If SEO drives your business, SEO IRL is where you need to be.
📍 Location
Downtown Toronto.
MaRS Discovery District
101 College St, Toronto, ON M5G 0A3, Canada.
🎟️ Secure Your Spot
Tickets are limited to ensure a curated, high-quality experience. Don't wait—last year’s event sold out fast.
🔥 SEO IRL 2025: Come for the tactics. Stay for the people.
Visit the SEO IRL Website for speaker reveals, content drops, and updates.