Real Talk: PreSales in The New Customer Journey
Product-led experiences have evolved buyer expectations forever. The world changed in 2020. Everyone works from home. We had massive layoffs which changed the shape of our companies. The general public got used to living in a new normal.
People are more comfortable with evaluating and buying things from the safety of their phones; without talking to salespeople.
Investors and advisors are telling vendors to “get lean” and offer freemium product experiences versus sales-led engagements.
More and more emerging technology vendors are building from day one with the plan to sell through freemium instead of sales teams.
As a result, customer facing agents, both account executives and PreSales professionals, need to adapt their approach or they will look dated and will lose faith from their buyer.
Come learn from a panel of sales engineers at product-led, innovative companies on what these new engagements and customer interactions look like.