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​STAYING GROUNDED: CULTURE & COMMUNICATIONS LEADERSHIP IN VOLATILE TIMES

​When change is constant and headlines shift by the hour, the work of building trust, cohesion, and clarity inside an organization doesn’t pause. Culture and communications leaders are increasingly at the center of navigating this volatility, by guiding teams through uncertainty, reinforcing values in action, and helping companies stay connected to their purpose.

​In this one-hour webinar, we’ll explore how organizations are balancing transparency, compassion, and business resilience in challenging internal and external environments. You’ll hear from leaders across communications and people functions who are facing into this complexity—and creating space for employees to stay informed, engaged, and grounded.

​WHY ATTEND

• ​Pressure-test your internal narrative to ensure it aligns with shifting realities and employee sentiment

• ​Explore practical approaches to communicating with care amid layoffs, restructuring, and ambiguity

• ​Understand how values show up when the stakes are high—and how to avoid overpromising

• ​Strengthen trust and belonging even when you don’t have all the answers

• ​Rethink the role of internal comms and culture leaders as stewards of clarity and connection

​Panel moderator:

• ​​Meredith Kiernan, T2B Culture Connect Roundtable Member and Managing Director, Brand Experience, Waterhouse Brands

​​Panelists:

• ​Craig Wojcik, Global Head of Internal Communications – Life Science, MilliporeSigma​

• ​Abenaa Hayes, Founder/CEO, Elysee Consulting

• ​More speakers TBA soon!

​MEET OUR SPEAKERS

​CRAIG WOJCIK

​Craig Wojcik serves as the Global Head of Internal Communications for the Life Science business of Merck KGaA, Darmstadt, Germany (and/or its affiliates). In this role, he is responsible for the global internal communications strategy, content, channels, and platforms in the company’s largest sector — made up of 27,000 employees — to engage, support, and advance our ways of working together to impact life and health with science. His areas of responsibility also include leading a team of communications business partners supporting enabling function leaders and teams (HR, IT, Legal, Office of the CTO, Finance, Quality & Regulatory, and the Strategy & Transformation Office), collaborating with Group, Executive, External, and other communications teams on integrated content strategy and delivery, and integrating AI for communications efficiency and management.

​Prior to joining the company, Craig has dedicated more than 25 years to communications leadership across diverse companies and industries, including The Walt Disney Company, where he led internal communications for Disney’s global technology units as part of the Parks, Resorts, and Signature Experiences division, Ferguson Enterprises, HD Supply, and Arthur Andersen LLC. Having never been drafted to play professional baseball, he brings his passion for supporting business objectives by implementing impactful strategies and initiatives, and developing, protecting, and promoting corporate and product brands through engaging content and campaigns.

​Craig’s experience spans multiple areas of communications leadership, including internal, external, executive, technology, ESG, media relations, change management, and journalism. He also leverages these skills as the Vice President, Communications & Operations for Together For The Good, Inc., a 501(c)(3) with a dedicated mission to connect military and first responder veterans with mental health services and support.

​Craig holds a bachelor’s degree in broadcast journalism from the University of Missouri-Columbia. He is based in Williamsburg, Virginia with frequent travels across the U.S. and international locations to engage with his team and Life Science employees.

​ABENAA HAYES

​Abenaa (Abby) Hayes helps leaders and brands who want to meet 21st century societal and business mandates head on. The founder and CEO of Elysee Consulting, LLC, she is a seasoned communications and brand marketing executive with expertise in healthcare, corporate reputation, inclusion and social impact. For over 20 years, Abenaa has helped US and global companies reach stakeholders, influencers and communities through transformative narratives, dynamic storytelling and meaningful engagement.

​She’s currently the Founder and CEO of Elysee Consulting, a communications and marketing consultancy, named after one of her late mother's side hustles. Her current work includes crystallizing inclusive strategies geared towards elevating employer brands; crafting purpose and inclusion-focused narratives to drive brand storytelling; creating bespoke playbooks to guide communications in response to today’s social issues and advising on culturally relevant engagement and communications activations.

​Abenaa is also a visionary and builder. Prior to launching Elysee Consulting, she founded the Inclusion practice at Real Chemistry (RC), a global health innovation company. At RC, she architected impactful storytelling and brand engagement campaigns on behalf of leading pharmaceutical and biotech clients, including Johnson & Johnson, Pfizer, Horizon Therapeutics, Genentech, Takeda and more.

​Abenaa was also a senior executive at Edelman, serving as a senior lead and brand strategist for AstraZeneca and Shire (now part of Takeda). She’s also held leadership roles at Weber Shandwick, MSL and Burson.

​Recognized as one of the Top 50 of the Future of Black America by pocstock (2024), as well as a “Woman to Watch” by Medical, Marketing and Media (2021), Abenaa has been a featured speaker and panelist at forums such as the Female Quotient's Power of the Pack (2024); Chief X (2022); SXSW (2021); ADCOLOR (2021); and publications including Axios, Essence, Adweek and Entrepreneur magazine. She’s a board member of the Impact Communications Institute, as well as a member of CHIEF, Mixing Board and ForbesBLK.

​Abenaa holds an MA in broadcast journalism from the Annenberg School at USC and an honors BA in cultural studies from McGill University in Montreal.