November T2B Comm Convo: Demonstrating Corporate Affairs’ Value by Measuring Impact
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DEMONSTRATING CORPORATE AFFAIRS' VALUE BY MEASURING IMPACT
In this Comm Convo, researcher Angela Dwyer, who specializes in media measurement, methodology development, and analysis, will provide actionable insights into capturing the effectiveness of corporate affairs within the biopharma industry. She will discuss essential metrics—both quantitative and qualitative—that highlight the strategic role of our function in achieving business objectives. Attendees will learn how to use data to make a compelling case for budget increases and how to articulate the contributions of corporate affairs to corporate goals as we prepare for 2025.
WHY ATTEND?
Understand which metrics can most effectively illustrate the impact of corporate affairs on organizational objectives.
Discover how to differentiate between quantitative and qualitative metrics and leverage both to tell a compelling data story.
Understand how to craft a data-driven justification for budget allocations that underscores the value of corporate affairs initiatives.
Develop practical strategies for setting measurable goals for 2025 that align with broader corporate priorities and stakeholder expectations.
MEET OUR GUEST SPEAKER
Angela Dwyer is Head of Insights at Fullintel—a media intelligence company that specializes in news monitoring and analysis. She has worked in the field of media measurement for 15 years, helping brands improve business results through data-driven, actionable insights. From working at public relations agencies like Lippe Taylor to media research firms like PRIME Research, she has consulted with brands across several industries including consumer, healthcare and automotive. She has presented and published several original, award-winning research papers about news content that drives recall and engagement, as well as brand trust.
She contributes her knowledge garnered from the cross-section of academia and the profession on several committees and boards, including as the director of the International Public Relations Measurement Commission, as co-chair of the Public Relations Society of America North Pacific District, and as a member of the International Public Relations Research Conference Board. Her contribution to the field has been celebrated with several industry awards. She has been recognized with a PRNEWS People of the Year Award as a Data & Measurement Game Changer, a PRNEWS Top Women Award in the Industry Champions Category, and an AMEC Rising Star recognition as an innovator in communication measurement.