Nick Bennett & Pete Lorenco: Dual Funnel + ABM
THE SESSION IS EXPIRED AND LOCKED IN THE ALL-ACCESS PASS.
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Strategies for evolving from MQL measurement to dual funnel
How we track named & non-named accounts using buying intent data to activate outbound motions.
A scorecard for helping to measure your ABM efforts
ABOUT NICK
Nick Bennett is the Director of Account-Based & Field Marketing at Alyce, and a field marketing thought leader.
He’s a personal branding enthusiast and field marketer who is paving the path for others in the industry as the new era of field marketing 2.0 comes into play more.
Nick enjoys spending time with his daughter, writing content on LinkedIn and Twitter, and meeting others in the B2B world.
Give a follow if you want to elevate your game!
ABOUT PETE
Pete Lorenco recently joined Alyce as Senior Director of Demand Generation. He has 14+ years of experience accelerating marketing-driven pipeline and revenue for companies including EMC, Iron Mountain, and Avid Technology.
One of Pete’s passions as a marketer is experimentation in the strategies and channels used to create, capture, and nurture demand.
Outside of work, Pete’s #5-9s include spending time with his wife & 2 kids, crunching data to win his fantasy sports league, and enjoying the beaches and food options throughout Charleston, SC.
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