Elevation Kickstarter: New Era of Consumer Monetization
Decoding India's shift from a DAU farm to a monetizable market
Just a few years ago, building a consumer app in India meant following an expensive playbook: chase users first and figure out monetization later. Today, that playbook is being rewritten. With direct monetization emerging as a $3B revenue pool and growing faster than the digital ads market, founders can build capital-efficient businesses by monetizing early. We're seeing companies reach significant scale with far less capital, proving that Indian users will pay for value – if you get the model right.
At Elevation, we've been at the forefront of this transformation, having partnered with companies that are rewriting the monetization playbook. We have chronicled the rise of alternative monetization models like subscriptions and micropayments and shared our excitement in our recent deep dives (here and here).
Join us as we bring together founders who have successfully navigated this transformation. Through firsthand experiences and practical insights, we'll explore how to choose and implement the right monetization strategy for your consumer business, optimize key metrics, and build capital-efficient consumer businesses from day one.
Agenda:
Welcome Note
The India Consumer Tech Opportunity by Manish Advani (Vice President, Elevation Capital)
Fireside Chat
Monetizing India: Lessons from ShareChat's Journey with
Ankush Sachdeva (Founder, ShareChat)
Mayank Khanduja (Partner, Elevation Capital)
The conversation will explore how India's digital consumption patterns are evolving, enabling new monetization models. Ankush will share insights from ShareChat's journey of monetizing tier 2+ users through ads and Moj's success with microtransactions, illustrating the market's readiness for diverse revenue models.
Panel Discussion
Choose Your Model: Monetization Strategies That Work with
Prashant Sachan (Founder, AppsForBharat)
Rohit Choudhary (Co-founder, Seekho)
Sanidhya Narain (Co-founder, Dashtoon)
Amit Aggarwal (Principal, Elevation Capital)
A tactical session diving into how different businesses choose their monetization approaches based on user behavior, content type, and business metrics. Founders will share real experiments, successes, and lessons with subscription and micropayment models, helping early-stage founders make informed decisions about their monetization strategy.
Networking over dinner and drinks with key builders in this space will follow!