​Designing for health goes beyond just usability. It’s about trust, behavior change, and life-impacting decisions.

​From tracking workouts to building AI therapists, every choice you make can affect someone’s well-being.

​Mary Borysova, Product Designer at Amazon and healthtech innovator, will explore what it takes to design successful health-focused experiences. Drawing from 7+ years in healthtech, she’ll share lessons from building behaviorally driven apps, collaborating with healthtech startups, and navigating the ethical, functional, and emotional challenges of designing for health.

​You’ll hear insights from real projects (including Strava, Zoe, and CVS Health), and learn how behavior design and AI are reshaping healthtech products.

​📖 What You’ll Learn

• ​What sets healthtech design apart

• ​Understand how to apply behavior design in real-world products

• ​How AI is being used to build smarter, more personal health experiences

​🕒 Agenda

• ​Welcome & Introduction: Get to know Mary and her experience designing healthcare apps.

• ​Main Talk: Get a breakdown of the healthcare design space — what makes it unique, how behavior design drives user outcomes, and where AI is taking us next.

• ​Live Q&A: Ask Mary your questions about working in healthtech, behavior design, or transitioning into this space.

• ​Wrap-Up: Recap and next steps.

​👩‍💻 Who Should Attend?

​This session is perfect for UX/UI designers, product designers, content designers, and researchers who want to explore career opportunities in health, fitness, or wellness or learn the best practices to apply in their own products.

​🎙️ Meet the Speaker

​Mary Borysova is a London-based Product Designer at Amazon with 12+ years of experience in tech product design — 7 of those spent specializing in healthcare. She’s worked with VC-backed startups, unicorns like PandaDoc, and corporates like CVS Health. Her background spans both business growth and human-centered design.

​Mary’s writing on behavior design has been read by over 100,000 readers on Medium. She brings deep practical knowledge and a refreshing, candid take on what it really means to design for health.

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