Katelyn Bourgoin: The trigger technique that triggers the buying journey
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ABOUT KATELYN
Katelyn Bourgoin (aka "The Customer Whisperer") is a 4X founder and the CEO of Customer Camp.
Her specialty is helping product teams figure out what triggers people to buy so they can market smarter.
With operating experience spanning the tech, agency, and hospitality sectors, she’s been named an influential entrepreneur by Forbes, one of the "top 20 wonder women of SaaS marketing and growth," and featured in Inc., USA Today, HuffPost and more.
Katelyn lives by a simple mantra: whoever gets closer to the customer wins.