​***If you do not receive your event confirmation within 1 business day of RSVPing (above), check your email spam folder. The automated Luma email includes the Zoom info and cal invite.***

​July Comm Convo pricing:

• ​Complimentary for T2B Pro and Student community members (log into your T2B account and access your promo code here)

• ​$40 for Basic members (access to live event only, not the recording)

​If you're not part of Ticket to Biotech, confirm you're eligible, and join before registering for this event:

​T2B Intake Form

​JULY COMM CONVO: BEYOND THE METRICS

​Demonstrating value as biopharma communicators determines our seat at the table and our function's future. We're strategic partners converting enterprise objectives into communications wins while justifying every budget line and headcount request. Yet the challenge of proving impact often comes with mixed signals from leadership and pressure to show immediate returns on long-term relationship building. This Comm Convo opens a candid discussion about how we define, measure, and communicate success in ways that build lasting organizational trust.

​WHY ATTEND

• ​Share strategies for presenting communications impact to finance teams and executives who need both numbers and narrative to support continued investment.

• ​Exchange approaches for converting broad business goals into specific communications metrics that clearly connect our work to company performance.

• ​Discuss methods for combining data-driven reporting with compelling storytelling when making cases for resources and strategic positioning.

• ​Consider how different success frameworks can strengthen our function's credibility and secure sustained leadership confidence.

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​MEET OUR SPEAKERS

​ED CROSSIN

​Across a career spanning 20 years, Ed Crossin has built a strong track record and reputation as a high performance marketing and communications leader with organisations as small as a 4 person start-up to the world's largest healthcare business, Roche.

​This diversity of experience has translated into exceptional results: in building brands, changing minds, and delivering exceptional commercial returns.

​Brands that he's worked with include Toyota, Nissan, Guzman y Gomez, Event Cinemas and Roche.

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​MATT SEE

​Matt See is a marketing and communications executive who knows how to rally teams, build brands, and bring clarity when everything feels chaotic. He has led storytelling and strategy at Fortune 25 companies, retail giants, creative agencies, and across nearly every corner of healthcare, from payers and providers to pharma and health tech. Matt has managed large teams with nine figure budgets and small scrappy ones with big goals and tight resources. Whether he is helping an executive find the right words or launching a bold new brand platform, he brings energy, empathy, and zero fluff.

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​KAREN STOCKERT

​Karen Stockert is a Strategic Insights Consultant at Cision. In her 13 years with Cision, she has led and conducted media insights research, analysis and strategic guidance for enterprise clients in healthcare, non-profit, public sector and B2C who seek to better understand the impact of their communications efforts and how to shape them.

​Prior to joining Cision, Karen conducted consumer insights research using primarily qualitative methods for major consumer brands. Karen also brings experience as a visual communications professional, having developed brand identity and print and online marketing programs for clients in hospitality, higher education and high tech.