​Prioritization isn’t just about sorting a backlog — it’s a strategic skill that helps product teams align business goals with user needs and move forward with clarity.

​In this follow-along workshop, Josh Smith — Product Director with 25+ years in B2B software and agile transformations — will walk you through practical tools and frameworks for making smarter decisions at every level of the product development process. From big-picture themes to technical tickets, you’ll learn how to communicate value clearly, guide your team through prioritization conversations, and avoid getting stuck in endless debate.

​You’ll also participate in a hands-on simulation of WSJF (Weighted Shortest Job First) — so you can confidently apply it with your own stakeholders.

​📌 Only 40 spots available! Save yours now to join live to build your toolkit and leave with a prioritization playbook you can use right away.

​All attendees will receive a recording of the workshop to rewatch on demand.

​​📖 What You’ll Learn

• ​How to define and communicate value at every level

• ​The most effective prioritization frameworks (and when to use each one)

• ​How to run a collaborative WSJF session and facilitate stakeholder trade-off conversations

​🕒 Agenda

• ​Welcome & Introduction
  What we’ll cover and why prioritization is a strategic superpower

• ​Understanding Value at Every Level
  Themes → Epics → Features → Stories; Aligning work to business/customer outcomes, and covering who cares at each level: stakeholders by layer

• ​Communicating Value
  Through a strategic, structural, and tactical lenses we'll cover how to translate value across roadmaps and release plans

• ​Prioritization Frameworks Overview
  DFV, MoSCoW, Kano, WSJF — when and why to use; We'll also cover common traps and how to avoid them

• ​Live WSJF Simulation
  Learning how to run a collaborative WSJF session, using relative estimation, quick-prioritization of sample features, and stakeholder involvement and facilitation tips

• ​Q&A + Wrap-up
  Takeaways for product and design leaders + further learning resources

​👥 Who Should Attend?

​This workshop is designed for anyone involved in product decision-making, especially:

​• Product Managers who want clearer frameworks for roadmapping and stakeholder alignment

​• Product Designers & UX Leads who need to communicate value and prioritize across workflows

​• Cross-functional leaders working to bridge business strategy with delivery

​If you’ve ever left a planning session feeling like the loudest opinion won, this is for you.

​🎙️ Meet Your Instructor

​Josh Smith is a Product Director at Red Rover with 25+ years of experience in B2B software. He’s led teams in product, UX, and front-end development across both startups and enterprises, and helped transform product orgs of up to 400 people. Josh is known for helping teams move from chaos to clarity through thoughtful strategy, facilitation, and prioritization. Outside of work, he’s also a founder working on spatial AI and emerging tech startups in Pennsylvania.

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