Jonathan Bland - How to Double Marketing's Contribution to Revenue
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Key Metrics: Understand the key lagging indicators you should be optimizing to grow your demand gen engine.
Buyer's Journey: Learn about the 5 things that are creating friction in your buyer's journey and how to improve them.
Case Study: How Omni Lab doubled marketing's contribution to revenue for a Series A B2B SaaS company.
Q&A
ABOUT JONATHAN
Jonathan originally started his career working in sales for a number of B2B SaaS brands like MicroStrategy, Tableau, Teralytics, Stitch Labs (now Square) learning firsthand how the traditional model of creating demand was ineffective.
This led to him starting a B2B SaaS Demand Gen Agency called Omni Lab to change the way early-stage B2B SaaS companies grow revenue.
He comes from both a marketing and a sales background, which gives him a unique perspective and has allowed him and his company to align with the one metric that matters, revenue.
He now works with a growing number of B2B SaaS brands from Seed stage to Series C helping them scale paid media to capture the 3% in-market and educate the 97% that are unaware they exist.
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