Work-Bench Enterprise Masterclass: Creating a Predictable Top-of-Funnel Engine for Growth

​Work-Bench is hosting an Enterprise Masterclass featuring Robin Izsak-Tseng, veteran growth marketing leader with experience at powerhouse companies like Oracle and 3M, as well as hypergrowth startups like BetterCloud and G2.

​In this masterclass, Robin will dive deep into 5 battle-tested (and inexpensive) campaigns to build a sustainable and predictable top-of-funnel engine.

​Many teams focus on moving prospects down the funnel that, when they finally come up for air, they find their top-of-funnel pipeline has dried up. Building a consistent, always-on top-of-funnel engine ensures that you avoid these gaps and maintain a steady stream of prospects.

​Whether you're a founder in the early days of scaling or a marketing leader, this session is packed with insights that will help you optimize your approach and ensure your funnel is always on, always delivering.

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More about Robin Izsak-Tseng:
Robin Izsak-Tseng is a marketing leader with over 15 years’ experience, most recently serving as VP of Revenue Marketing at G2. She is currently advising a number of early to mid-stage startups on GTM and growth strategy. With a proven record across diverse businesses and thriving marketplaces, Robin’s expertise spans demand creation, ABM, content strategy, fostering sales and marketing collaboration, pioneering category development, and recruiting and leading international teams. For Robin, building and scaling is where she thrives—implementing systems and processes that scale GTM and provide valuable insights into performance.

​More About Work-Bench:
Work-Bench invests in founders with enterprise ambitions. Based in NYC, we lead Seed rounds in SaaS, infrastructure, and healthcare IT companies and we are obsessed with scaling 0-1 GTM engines.